Website design key to dental practice growth


Editor’s note: This is the first in a series of articles about Internet marketing that features interviews with ADA members to describe how PBHS, the website and marketing services provider endorsed by ADA Business Resources, is helping dentists address today’s marketing challenges.

Owning and managing a successful dental practice means more than just providing a quality service, according to PBHS.

Dentists are faced with the challenge of finding time and resources to create an online presence, connect and communicate with existing and new patients and manage their online reputation.

The first step in this process is building an effective website. The questions many dentists ask are, “Whose website stands out?” or “Which website is the most effective?” The keys to unlocking successful dental website design may take effort, but the return is well worth it.

Dr. John Bauer, of Mansfield, Texas, told ADA Business Resources that building a website for his growing dental practice was a no-brainer.

Dr. Bauer has practiced in Mansfield for 34 years, and his relationship with the Internet marketing experts at PBHS began more than 10 years ago. Dr. Bauer said, “At the time, PBHS provided the most professional looking websites for dentists. Over the years we’ve expanded our website and it has evolved with our practice; the staff keeps our site updated, and they recently set up a Facebook account for us. To this day we still receive compliments about our website, primarily how easy it is to navigate and the quality of information it provides.”

Dr. Bauer said that an effective website is critical for the continued growth of the dental practice.

“If you don’t have new patients, you don’t have growth. New patient growth is absolutely critical. Most patients will want to check out your website before calling you for an appointment,” he said. “We see 95 to 100 new patients a month, and our Internet presence is a major part of our growth strategy. My philosophy is to try and have everything that we need to make it easy to communicate with our office, and that means having a website that is simple to navigate. We have peace of mind knowing that new patients are seeing a clear reflection of who we are and what our practice offers.”

Customer service is a critical part of any marketing service.

“I may be old school,” Dr. Bauer jokes, “But I like a human to answer the phone. The folks at PBHS are so easy to get a hold of, and they keep in close touch. They provide metrics on everything so we know where we stand, and if we have an idea on something we’d like to do, they are on top of it.”

“PBHS has done everything for us, and they are not over-priced. If you look at how many new patients I’m seeing, I should probably be paying PBHS more, but don’t tell them that!” he added.

Since 1977, PBHS has provided practice marketing services to the dental community and is now the proven leader in practice branding, website design and online search engine marketing. The company says its custom-designed websites enable dentists to build a beautiful website in only a few minutes of time, at a fraction of the cost of what a dentist would expect. These websites include simple and powerful editing tools as well as highly detailed, educational content making them the fastest, easiest solution for the dental community.

ADA members receive a $500 discount on a website design package. For a complimentary analysis of your current branding and online presence, call PBHS at 1.855.WEB.4ADA or visit

ADA Business Resources, a wholly owned subsidiary of the ADA, is a leading provider of professional products and services for ADA members.

Related: Four keys to effective dental website design

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